Education and Not-for-Profit



Simplified Marketing and Communications Materials

The Graduate Management Admissions Council (GMAC) is the organization that markets and administers the Graduate Management Admissions Test (GMAT). A communications audit set the stage for creating a new, simplified set of marketing materials, including a revised guide to testing locations and procedures that was user-centered rather than process-oriented.

National Academy Foundation

Revitalized Brand and Marketing Pieces

A new brand and marketing literature to celebrate students’ success. View the case study

New York City Department of Education

Resource Directory

A first-ever simplified resource directory enabled DoE staffers to access key information.