Education and Not-for-Profit
Simplified Marketing and Communications Materials
The Graduate Management Admissions Council (GMAC) is the organization that markets and administers the Graduate Management Admissions Test (GMAT). A communications audit set the stage for creating a new, simplified set of marketing materials, including a revised guide to testing locations and procedures that was user-centered rather than process-oriented.
National Academy Foundation
Revitalized Brand and Marketing Pieces
A new brand and marketing literature to celebrate students’ success. View the case study.
New York City Department of Education
A first-ever simplified resource directory enabled DoE staffers to access key information.